Unlock Actionable Insights From Your Marketing Data

Track the right metrics, connect the right tools, and build dashboards that tell the full story, not just the trends. Enhance your marketing analytics and turn data into insights to improve campaign performance, optimize spending, and drive ROI.

Marketing Analytics Dashboard

Tools for Data-Driven Tracking,
Decisions, & Optimization

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Google Tag Manager Setup

Deploy and manage tracking without touching any code.

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Analytics Integration

Connect GA4, the Meta Pixel, LinkedIn Insight, and more—seamlessly.

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Ad Tracking & Attribution

Tie every click to revenue across channels and campaigns.

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Conversion Rate Optimization (CRO)

Turn traffic into action with data-driven CRO workflows.

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Dashboard Reporting (GA4, Power BI, GDS)

Visualize performance in real time with cross-platform dashboards.

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Ecommerce & Funnel Tracking

Monitor every step of your buyer journey to pinpoint drop-off points.

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First-Party Data Strategy

Collect data you own without relying on cookies.

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Analytics Audits

Identify gaps, redundancies, and reporting blind spots before they cost you.

Track Every Touchpoint, From Click to Conversion

With proper implementation, marketing data reveals not only what happened but also why. We provide end-to-end tracking from ad click through checkout, offering true visibility and control.

  • UTM tagging and source attribution
  • Multi-channel funnel tracking
  • Scroll, click, and video event tracking
  • Advanced GA4 eCommerce setup
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Analytics Feature 2

Smarter Tagging, Zero Developer Dependency

Stop waiting for dev teams to fix tracking. With Google Tag Manager, we set up modular, manageable tracking that you can maintain and scale without code dependencies.

  • Dynamic GTM setup and deployment
  • Tags, triggers, and variables are managed
  • Preview and debug before going live
  • Built to scale across pages and campaigns

See All Your Data In One Place

Ditch the spreadsheets. Use real-time dashboards in Google Data Studio and Power BI to consolidate your performance data from ads, SEO, web, CRM, and more.

  • Unified reporting for CMO-level clarity
  • Real-time sync across platforms
  • Visuals tailored for business decisions
  • Automated weekly and monthly exports
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Analytics Feature 4

Fix What’s Broken Before It Burns Budget

Our analytics audit reveals what your current tools overlook, including misfired events, ghost conversions, incorrect filters, and other issues. Dirty data is more harmful than no data at all.

  • Full tech stack and GTM audit
  • GA4 configuration check
  • Ad platform tag health checks
  • Conversion setup QA

Optimize Every Pixel of the Funnel

Traffic is expensive. CRO makes it work harder. With A/B tests, heatmaps, and session replays, uncover blockers and boost conversions, page by page and step by step.

  • Heatmap and session replay tools
  • Landing page A/B testing
  • Exit-rate reduction strategies
  • Form analytics and optimizations
Analytics Feature 5

Turn Your Marketing Data
Into a Growth Driver

Start tracking what matters. Have the leading marketing analytics agency
review your setup or build your dashboards from scratch.

Analytics Is Complex. We Make It Simple

Here are some answers to the most common questions brands ask us about tracking and reporting.

Yes. We handle the full GA4 setup, migration, and configuration, including eCommerce tracking.

Absolutely. We integrate with tools across the MarTech stack, including Mixpanel, Segment, and Heap.

Yes. We build unified dashboards in Power BI and Google Data Studio to enable holistic reporting.

We start with an audit to optimize your setup and address critical gaps that most teams overlook.

Yes. We include walkthroughs, documentation, and, optionally, post-delivery training for your team.
Convex Interactive
Convex Interactive
Convex Interactive
Sarah

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