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OTT stands for “Over The Top” and refers to any streaming service that delivers content using the internet.

In the past, customers would subscribe to cable TV subscriptions and they would be responsible for providing consistent programming.

However, in the modern era, users can now sign up with various OTT services such as Netflix, Amazon Prime, BBC iPlayer, and more and access their offerings over the internet.

Apart from a working internet connection, OTT services require you to have a compatible hardware device. These devices include:

• Mobile Devices - Handheld devices can download OTT applications from either App Store or Google Play Store.
• Personal Computers - Browser or desktop-based OTT applications
• Connected Devices - Apple TV, PlayStation, Xbox, Firestick, etc.

Here’s how OTT services are different from traditional cable television.

Streaming Anywhere - OTT services are popular for offering the most optimized accessibility and mobility. You can stream your favorite shows anywhere you want and on the go.

Freedom of Choice - Customers have the freedom to choose what to watch. They are no longer restricted to watching whatever is being broadcasted.

Ads-Free Content - OTT services offer ad-free content or hyper-targeted ads that are dynamic to fit different advertisements model.

The main difference between OTT and VoD is that OTT is a distribution model whereas VoD is the consumption model.

Another difference is that OTT usually deals with consumer-facing media services, while VoD spans all industries and sectors. The last difference is that VoD is never live, while OTT can be.