Overview
mjunoon.tv set out to elevate its OTT experience with a refreshed look and a more immersive way to discover and watch content. We supported the initiative by shaping a modern, entertainment-first interface across screens, designed to feel faster, cleaner, and more personalized for viewers seeking instant access to Live TV and on-demand shows.
Problem
OTT audiences abandon applications within seconds if browsing feels slow or cluttered. mjunoon.tv's large catalog of channels, movies, series, and categories needed to display clearly on phones, laptops, and TVs alike, without sacrificing the premium, consistent feel expected of a modern streaming service.
Solution
An interface with a stronger visual hierarchy, simpler navigation paths, and smarter content surfacing. Curated rows and personalized recommendations were woven into the browsing experience, cutting search time and letting viewers land on something worth watching almost instantly.
Process
We treated this as a full product overhaul, starting with how real viewers browse, watch, and return. That meant mapping the discovery-to-playback journey, rebuilding the UI component library for consistency, and adapting layouts to work across mobile, desktop, and large-screen formats.
Additionally, we designed new templates for channels and title listings, refined on-screen interactions for smoother browsing, and conducted extensive QA to confirm the experience held up across devices and connection speeds.
Result
mjunoon.tv now offers viewers a cleaner, more intuitive way to explore its content library. Faster discovery and tailored recommendations are keeping people watching longer, and the redesigned foundation gives the platform room to introduce new titles, promotions, and features without disrupting the core experience.
Award
Convex Interactive earned back-to-back recognition for mjunoon.tv, including the Silver Award at the Huawei Developer Competition Pakistan and a win at the P@SHA ICT Awards 2020-21 (Consumer – Media & Entertainment), underscoring our excellence in building tech-driven, high-impact digital entertainment platforms for Pakistan.
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