Overview
Tamasha aimed to give viewers instant access to Live TV and on-demand content through a fast, state-of-the-art streaming application. We supported the product with a refined mobile UI/UX and feature-driven improvements that made discovery simpler, playback smoother, and navigation more intuitive, helping users dive into content quickly and keep coming back.
Problem
A streaming platform lives or dies on two fronts: content discovery and uninterrupted playback. The challenge was to simplify browsing across a large library, keep the interface clean on smaller screens, and design engagement features that boost retention without cluttering the experience.
Solution
We enhanced the experience with a clearer content structure, improved navigation, and a more personalized home journey. Alongside UI/UX upgrades, we introduced a loyalty program, giving users meaningful reasons to return, interact, and explore more content over time.
Process
We approached Tamasha with a product-first lens, prioritizing speed, clarity, and repeat usage. Every screen, from user flows to individual UI components, was refined to reduce friction and align with common viewing habits.
The work began with an experience review and user journey mapping, then shifted to refining discovery across the home screen, categories, search, and detail pages. We unified the UI, improved playback and navigation, and designed the loyalty journey as a seamless part of the experience.
Result
The revamped Tamasha app delivered a cleaner interface, faster content discovery, and stronger engagement loops. With UI/UX upgrades and loyalty features working together, viewers now reach Live TV faster, browse the catalog with more confidence, and stay hooked through a structured rewards journey, driving higher retention overall.
Ready to Power Your Digital Growth?
Whether you're launching a new platform, scaling customer engagement, or optimizing your marketing engine, Convex Interactive provides the technology and expertise to move faster.
