Overview
Convex Interactive partnered with Pak Suzuki Motor Co. Ltd., the Pakistani subsidiary of Japan’s Suzuki Motor Corporation, to comprehensively redesign and rebuild its official website into a high-performance platform built with Node.js and Next.js, and to launch a dedicated call center, delivering a faster, more scalable, and future-ready customer experience across digital and voice channels.
Problem
Pak Suzuki’s website needed a UI/UX upgrade because complex user journeys, especially in the used-cars section, hindered usability and engagement. The backend lacked flexibility for content and campaign management, performance was inconsistent across devices, and customers had no dedicated voice channel for bookings, appointments, and test drive updates.
Solution
We delivered a complete UI/UX overhaul featuring a mobile-first interface rebuilt with Node.js and Next.js, along with a used-car ecosystem, secure user accounts, a careers module, an AI chatbot, and a dedicated call center for car bookings, appointments, test drives, and updates.
Process
We began with a full UI/UX redesign featuring improved navigation and a mobile-first, responsive layout, then rebuilt the platform with Node.js and Next.js to deliver a fast, SEO-friendly, scalable architecture.
We added a used-car dashboard, secure accounts, a careers module, promotions, and an AI chatbot, and set up a call center where customers can book cars, schedule appointments and test drives, and receive status updates. All work was delivered through agile sprints with multiple UAT cycles.
Result
The revamped platform improved user experience and engagement, with faster load times and streamlined customer flows, especially in the used-car segment. Customers can now call to book cars, schedule test drives, and receive updates, while marketing teams have greater flexibility. Built on a scalable foundation, the ecosystem supports ongoing growth.
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