Overview
Convex Interactive built ActivationMax, a native Android app for Reckitt, to digitize and improve brand activation processes. With session-wise updates, geo-tagging, and live audio streaming, the application helps brand managers and activation teams collect authentic, tamper-proof data while boosting efficiency across multiple Reckitt brands
Problem
Reckitt needed a dependable, scalable solution to digitize activations while ensuring data authenticity and accessibility. The challenge was integrating real-time monitoring, geo-tagging, and offline data capture without sacrificing usability for brand managers and activation agencies across campaigns.
Solution
ActivationMax, tailored to Reckitt's workflows, offers real-time audio streaming, session updates, and identity checks. Multiple brand managers and agencies can track, authenticate, and validate activations, ensuring secure, accurate, and tamper-proof data across brands and campaigns.
Process
We began by analyzing Reckitt's activation workflow to pinpoint key pain points. Our development team designed an intuitive interface for effortless navigation and built features including live audio monitoring, geotagging, and offline data capture.
Furthermore, customization ensured alignment with Reckitt's KPIs and operational requirements. Rigorous testing validated data integrity, usability, and real-time performance, delivering an app that improved efficiency and simplified monitoring across teams.
Result
ActivationMax transformed Reckitt's activation process by enabling seamless digital tracking and real-time monitoring. Brand managers now have instant access to accurate, tamper-proof data, improving efficiency and accountability. The app's intuitive design enhances cross-team collaboration and ensures reliable reporting across campaigns and multiple brands.
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