client
Lush Crush
Industry
Food & Beverage
URL
/lushcrush
Overview
Convex Interactive ran a Facebook Ads campaign for Lush Crush to boost conversions and sales on their website. The campaign targeted relevant audiences with optimized creatives and remarketing tactics, ensuring potential customers moved smoothly from ad engagement to purchase and increasing website traffic, return on ad spend, and overall revenue.
Problem
Lush Crush wanted to boost their online sales and improve return on ad spend through Facebook Ads. The challenge was to target the right audience and drive meaningful conversions, not just clicks, that reliably translated into qualified purchases on the website, instead of just clicks.
Solution
Convex Interactive shifted the campaign from traffic-focused goals to conversion-driven objectives, using remarketing, radius targeting, and creative variations to engage relevant audiences. This led to higher-value purchases and more qualified traffic to the Lush Crush website.
Process
We began by analyzing audience behavior and segmenting users by engagement level and purchase potential. Campaigns were optimized for conversions, using remarketing to re-engage interested users and radius-based targeting to reach nearby potential customers.
Furthermore, creative assets were tailored to each audience segment, with ongoing monitoring and testing refining targeting and creative delivery to reach only the most relevant, purchase-ready users on the website.
Result
The campaign delivered impressive results in just 30 days, with a 163% increase in landing page views. Lush Crush also achieved a 5.5X return on ad spend, surpassing industry standards, and recorded a ROAS of 21.3. The campaign effectively attracted high-quality traffic, boosted conversions, and enhanced the brand’s online revenue performance.
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