Overview
Convex Interactive became Kenwood’s end-to-end digital partner, handling website design and development, WhatsApp bot support, social media, digital marketing, and call center operations to unify all customer touchpoints into a single experience.
Problem
As Kenwood expanded its nationwide range of air conditioners, refrigerators, and washing machines, its digital presence, including its website, social channels, and customer support, remained fragmented and difficult to manage. An outdated website, inconsistent social content, no self-serve WhatsApp option, and a manually run call center limited reach, response speed, and overall brand consistency.
Solution
Convex Interactive rebuilt Kenwood's website, launched a WhatsApp bot for instant product support, ran structured social media and digital marketing campaigns, and streamlined call center operations, unifying all customer touchpoints into a consistent brand experience.
Process
We began by redesigning and developing Kenwood's website end-to-end to improve navigation, speed, and performance. Then, a WhatsApp bot was built and deployed on the website to handle product inquiries, order tracking, and support requests.
Additionally, a monthly social media content calendar was created, and targeted digital marketing campaigns were implemented to stay organized, save time, and effectively reach the right audience. Call center workflows were also streamlined to complement these digital channels, and performance across all five areas was monitored and continuously optimized based on actual customer behavior.
Result
Kenwood now runs on a unified digital ecosystem: a modern website, an automated WhatsApp bot, active social media, targeted digital campaigns, and a streamlined call center. Together, these initiatives improved response times, strengthened brand consistency, and gave customers faster, more reliable access to Kenwood's products and support across every channel nationwide.
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