Overview
Homage partnered with Convex Interactive to bring its shopping experience online, combining a Shopify e-commerce website, a WhatsApp shopping bot, and consistent social media and digital campaigns. Together, these elements created a connected digital commerce ecosystem that met customers wherever they were browsing, whether on a product page, on the website, or in a WhatsApp chat.
Problem
Homage needed more than a website; it required a full digital ecosystem to simplify product discovery, along with a stronger social media presence and digital campaigns to reach customers actively. Engagement was limited to the storefront, with no conversational or campaign-driven touchpoints beyond it.
Solution
A Shopify e-commerce website featuring a responsive, user-friendly catalog, paired with a WhatsApp shopping bot for conversational product discovery. We also ran social media posts and digital campaigns, extending Homage's reach and creating a connected, multi-channel shopping experience.
Process
We began by understanding Homage's products, customers, and brand identity to inform the digital storefront's overall feel. Our team built the Shopify website, structured the catalog, optimized navigation, and designed a WhatsApp shopping bot for conversational browsing.
We aligned both journeys for consistency, then layered in social media content and digital campaigns to drive traffic and engagement. The full ecosystem was tested across devices and scenarios before launch.
Result
Homage gained a scalable, multi-channel commerce platform that simplifies product discovery, featuring a WhatsApp shopping bot for personal browsing and a digital catalog customers could explore anytime. Social media and digital campaigns further boosted visibility and engagement, strengthening Homage's connection with customers across every touchpoint.
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