Behind the Geely Pakistan Launch: The Digital Ecosystem Built by Convex Interactive
When Geely Auto, a subsidiary of Hangzhou-based Zhejiang Geely Holding Group, set out to enter Pakistan’s auto market by launching its digital ecosystem, the multinational automotive conglomerate partnered with Convex Interactive, a leading digital and IT solutions provider, to design and develop its official website.
The Result: One Connected Digital Experience
The outcome: a modern, high-performance Geely Pakistan website aligned with regional consumer models, pricing, financing options, dealerships, and promotions.
It also addresses local regulations, strengthens brand presence, and provides relevant customer support, enabling consumers to explore the lineup, learn about the technology, and book a test drive on the spot.
But a website alone doesn’t sell cars.
Today’s car buyer researches online, compares models, checks prices, and expects instant answers before ever visiting a showroom. So our work with Geely Pakistan went beyond a single website to a complete digital ecosystem centered on the customer journey.
To support visitors around the clock, we also integrated an AI-powered chatbot that instantly answers questions about models, pricing, and financing, guides users toward test drives and dealership visits, and forwards qualified leads to the sales team.
To ensure the right audience finds the website amid heavy market competition and to capture high-intent buyers early in the research phase, we implemented a comprehensive SEO strategy.
We also offered SMS as a value-added service, which Geely Pakistan used to announce its launch in Pakistan directly to customers, along with instant confirmations, promotional updates, and reminders, keeping people connected to the brand even while offline.
In addition, we developed a launch countdown page where visitors could sign up with their email addresses and watch the countdown live. When launch time arrived, we sent an automated email to all registered users announcing Geely’s debut in Pakistan.
By combining website development, an AI chatbot, SEO, SMS, and email services, we helped Geely Pakistan build a digital presence where every part supports the others.
We are Pakistan’s leading official Meta Business Partner for the WhatsApp Business API, recognized by the Pakistan Telecommunication Authority (PTA) and the Pakistan Electronic Media Regulatory Authority (PEMRA), and ISO 27001:2013-certified, driving digital transformation with secure, AI-driven communication solutions for businesses across industries.
Stay connected with us on LinkedIn and visit our blog to explore the latest digital innovations shaping the automotive industry’s future.
