These days, simple posting isn’t enough. According to research, most businesses use social media platforms for marketing, brand awareness, and visibility. Rightly so, because according to an estimate, more than 5 billion people will be using social media by 2024.
To leave a mark on your audience, you must be consistently active on all the social media platforms where your target audience spends most of their time. But, keeping up with all the aspects of social media management is a monumental task.
However, there’s no need to worry about it because many social media automation tools can help you out on the social media front.
The automation tools have many features that secure your online presence and gauge performance.
So, rather than worrying about what and when to post, you can focus on what matters – your business. Unfortunately, with so many automation tools in the market, choosing the right one for your business can become difficult.
That’s where our article steps in and helps you make that decision by sharing with you the four best social media automation tools to use in 2022.
Social Champ
Social Champ occupies that top rank in our list simply due to its outstanding features and ability to allow you to create, edit, publish, schedule, and analyze your social media content from a single place.
Social Champ’s remarkable features include social media calendar, bulk upload, visual integrations within the dashboard, monitoring Analysis, Sentiment Analysis, Auto-RSS, Team Collaboration, and multiple workspaces.
With this tool, you can schedule your social media posts with multiple scheduling options, monitor your published posts’ using the Analytics feature, and organize your present & future posts with an all-in-one social Media Calendar.
The tool offers a forever-free plan with 3 social accounts and 1 user onboard; the other paid plans are also available per business size.
Social Bee
At the 2nd spot on our list, we have SocialBee – a social media scheduling tool with all the features you’d need to automate your social media activities.
What sets SocialBee apart from its competitors is its ability to organize and segregate your social media posts concerning promotions or separate different types of social media content.
SocialBee automation tools also simplify collaboration and teamwork, depending on the size of your business and the subscription plan you choose.
Managing brands, clients, and projects has become much easier with the ability to operate multiple workspaces and users.
SocialBee also offers a 14-day free trial and three premium subscription plans, including Bootstrap for $19/month, Accelerate for $39/month, and Pro for $79/month.
Missinglettr
Missinglettr is the third-best social media automation tool and probably the one you’d want to keep your eyes on the most. It promises to get you tons more followers, traffic and leads at an affordable price.
With Missinglettr, you can schedule social media drip (pre-written social media posts) campaigns that work the same way as an email drip campaign – send out social media posts to your target audience over a period that you set.
You can pull posts out of any platform that you use to publish content. This includes your blog site, landing pages, and even YouTube. In addition, the platform will detect whenever there’s a new post worth promoting and set it to publish on your behalf.
People accustomed to the more hands-on approach to their social media posts can keep using the calendar feature that allows you to draft and schedule posts in advance.
If you don’t want to find articles to share on your social media accounts, that’s fine, either. Missinglettr will do it for you by using its Curate feature. It’ll look for high-quality posts (including videos and GIFs) based on your industry.
You can start using this automation tool for free with limited functionality. But if you are looking to avail all of its features, then you have to subscribe to its Solo($15/month billed annually) or Pro($49/month billed annually) subscriptions.
Agorapulse
Agorapulse is a social media automation tool that can do more than just automate your social strategy.
Its Unified Inbox allows you to organize, manage, and reply to messages across your social media accounts.
This feature can respond to even comments made through Facebook and Instagram ads. Agorapulse even has a mobile application you can use to get to the messages no matter where you are.
Agorapulse’s Social Listening tool will let you know what people say about your brand and competitors online. You can label mentions and competitor activity based on what you feel are the most important ones. And you can find new leads and opportunities by using saved searches.
Automation allows you to develop a queue category that lets you organize and schedule your related posts.
You’ll see everything you have planned for the week in one place with various content tools such as image cropper, video thumbnail customization, and saved hashtags at your fingertips.
Agorapulse can be used for free with limited functionality but offers all of its features with Pro ($79/month billed annually), Premium ($159/month billed annually), and Enterprise (Custom pricing) subscriptions.
Oktopost
Going beyond simple publishing and content planning across social networks, Oktopost is a B2B social engagement suite that brings your social initiatives under one roof.
A time-saver for social media marketers, you can automatically generate messages based on a linked asset and tweak them in seconds to be ready for publishing. Oktopost even features an automatic scheduler to help your social post publish using artificial intelligence at the most beneficial time.
With Oktopost, you can engage in sophisticated social listening and monitoring to see where you stand among your competitors, better inform your product and marketing roadmap, and understand how your prospects feel about your brand. It’s as simple as creating a query around your brand name and letting Oktopost collect your mentions across social media.
Their advanced employee advocacy board is built to keep your employees engaged and transform them into social sellers and brand advocates. Sorted by Advocacy Stories, social media managers can create several posts around a single asset for their advocates in a matter of minutes.
The best part? Oktopost makes social measurement a snap with buildable reports on the metrics that matter most to your brand: engagement, conversions, influenced opportunities, and even ad performance. In addition, you can use their Business Intelligence features to get real insights on where socials are impacting your bottom line.
Oktopost offers bespoke pricing to best respond to the unique needs of B2B organizations. Simply contact them, and they’ll be able to figure out which plan will help you get the most out of your socials.
Groupboss
Groupboss is an automation software that helps Facebook group admins to generate unlimited leads from the group. Using this tool any group owner can collect the answers to the Facebook group membership questions asked to the new members with a single click. In any of the three questions, emails can be asked for from the new members and those emails can also be saved automatically to email marketing autoresponders and Google Sheets.
Features:
- One-click Facebook group lead generation
- Integration with Google sheet
- Integration with popular email marketing autoresponders like Mailchimp, Lemlist,Snov.io, GetResponse Activecampaign, Convertkit, SendFox, Moosend, Mailerlite, Automizy, Sendgrid, Sendinblue, Klaviyo, Hyros(Markethero), Drip, GoHighLevel, and many more integrations will be added soon.
- Dedicated Groupboss dashboard.
- One click custom and lookalike audience creation.