Challenge & Solution

Lush Crush aimed to boost online sales and improve return on ad spend (ROAS) through Facebook Ads. The challenge was to target the right audience and encourage meaningful conversions instead of just clicks.

Convex Interactive responded by shifting the campaign from traffic-focused goals to conversion-driven objectives. We used remarketing strategies, radius-based targeting, and creative variations to engage relevant audiences effectively. This method led to higher-value purchases and more qualified traffic to the Lush Crush website.

Our Process

We began by analyzing audience behavior and segmenting users based on engagement levels and purchase potential. Campaigns were optimized for conversions, utilizing remarketing to re-engage interested users and radius-based targeting to reach nearby potential customers. Creative assets were customized to connect with different audience segments.

Ongoing monitoring and testing helped us refine audience targeting and creative delivery, ensuring we reached only the most relevant users while increasing the chances of purchase on the website.

Result Driven

The campaign delivered impressive results in just 30 days, with a 163% increase in landing page views. Lush Crush also achieved a 5.5X return on ad spend, surpassing industry standards, and recorded a ROAS of 21.3. The campaign effectively attracted high-quality traffic, boosted conversions, and enhanced the brand’s online revenue performance.