Challenge & Solution

LU wanted to leverage its strong brand reputation to increase customer engagement and recall, but needed an approach that was simple, interactive, and widely accessible. Convex Interactive addressed this by designing a scratch-and-win campaign using a missed call system.

Consumers could participate by giving a missed call, receiving a callback, entering a 5-digit code via IVR, and instantly knowing their reward status through SMS. This solution combined fun, accessibility, and instant gratification, encouraging mass participation while reinforcing brand presence across Pakistan.

Our Process

We began by mapping the consumer journey and identifying the most engaging yet simple method for participation. The platform was designed to handle high volumes of calls and SMS interactions while ensuring accurate validation of codes.

The IVR and automated SMS system were implemented for seamless user experience. The campaign targeted multiple regions using promotional packs and mass media, while continuous monitoring allowed us to optimize the system in real-time to manage the overwhelming response efficiently.

Result Driven

The campaign achieved massive success, generating millions of entries nationwide. Originally planned for two months, it was extended by 15 days due to the high engagement levels. LU successfully strengthened brand recall, created positive associations with fun and rewards, and delivered an interactive campaign that captured the attention and participation of customers across Pakistan.