Challenge & Solution

Habib Bank Limited required more than improved rankings; they needed a comprehensive SEO strategy to strengthen their digital presence, compete in a highly regulated financial space, and capture high-intent search traffic in a highly competitive market, with proper tracking of user journeys and behavior.

Convex Interactive tackled this by deploying a comprehensive SEO strategy that aligns with the latest algorithm updates. This plan was founded on detailed research and competitor analysis, encompassing technical SEO, on-page improvements, content planning, and performance monitoring, all while adhering to industry standards and search engine rules.

Our Process

To achieve this, we created a user-focused SEO strategy and roadmap to meet their requirements, including high-intent keyword research for each service, content planning, on-page and technical SEO fixes, and off-page techniques.

Moreover, to boost domain authority, we researched YouTube video optimization, developed a strategy for each video, and optimized GMB profiles, including implementing an NAP strategy.

Lastly, we tracked the user journey and behavior by continuously connecting with the HBL to understand their actual needs, implementing journey tracking across their various service forms and visitors' paths to final submissions, and identifying where the website is lacking so we can fix it accordingly (using GA4 & GTM).

Result Driven

As a result, we met their HBL organic presence requirement, increasing it by around 6 to 11% each quarter compared to before. Finally, we were able to track users' footsteps and increase form submissions by addressing the website's previous shortcomings.