What’s the point of doing search engine optimization (SEO) if you are not here to provide a better user experience across all channels? Because search algorithms are moving from technical aspects to user experiences, you need to change the tone too.
Search engine algorithms and ranking modules are changing quickly, now faster than ever, and with every change comes the requirement to make your webpage more suitable for users because that’s what the online world is about. It’s no longer suitable to just get ranking via Backlinking and following other SEO strategies, you need to create a powerful and better user experience to get your webpage climb the SERP.
What’s good SEO without focusing on the interactivity of the website because even if user lands on website and the horrendous user journey makes it difficult to navigate or appreciate what the user was looking for, you are looking at downfall or as you say increased bounced rate. Remember that a good UX design involves great user experience, ease with which the user interacted, and how did the overall interaction go with each element.
SEO services are on one end intermingled with the UX design all in all to create a website that is not only fast and easy to navigate but is also responsive and has content that engages instead of a webpage filled with flashy redundant elements that serve no purpose.
How are the two related?
Whenever a user lands on your website, his/her first effort is to directly find what they are looking for; if they have to search a lot like a needle in haystack they’d simply regard the webpage as useless and go back to searching again. Now here is where SEO and UX combine and produce results.
Good interactivity, fast loading, responsive web pages, a clean layout, extensive testing are all parts of the UX as well as SEO because both aim at producing a good user experience on site which is quite different from what happens outside your domain ( talking about off page here).
Understanding and addressing pogo sticking
Now when the user is unable to find the information he/she was looking for right away, they’d go back to the Google results and start clicking on results until they are able to find the right information or accurate results (whatever they were looking for) and stick there. Now that is called pogo sticking where the user is basically bouncing off pages to find the exact information.
This doesn’t only increases your bounce rate, something that every SEO company dreads, but because search engines are now ranking websites on user experiences, you might see a harsh change in SERP that you weren’t expecting.
Improving the UX
The idea behind improving UX is to basically utilize what SEO has done in a constructive manner so no effort is lost on both ends and the user is not stranded to find the information they require. At times the information is present on the page but a bad layout and clustery segments make it hard to bring it up, then again adding to your problems.
Improving the UX design directly and greatly improves user experience, aiding your SEO, and helping your webpage gain the momentum you were looking for.
Features to look towards:
Figure out your identity early: The website needs to get on first with the logo design process because that’s what is required to make the website different from others and help your user find the needle in haystack.
Keep it clean: Clustered segments without any break and messy layout filled with unnecessary CTAs is surely going to add to your problems because user would find it hard to navigate your website and this is something that seriously hurts the UX and SEO both.
Relevant information: Everybody likes easy to digest information that is in clear words and doesn’t go out of the readability boundaries along with relevancy.
Engaging content: The content needs to be not only relevant but also engaging, try creating a personalized experience for onsite users so that that they really feel at home with the information they were looking for.
Responsive website: The website should be responsive across all platforms and channels, especially across mobile (because that’s what ultimately matters) and you could lose a big chunk of your audience, if you aren’t careful about that.
In the world of Digital Marketing, there’s no one right strategy but when you think about benefiting the end user in every possible way, only then would you be able to get a good user experience along with the improved rankings that you so want.
So this is all about why user experience is vital to SEO. If you still have any questions, reach out to us. We’d be happy to answer your queries.