Challenge & Solution

The main challenge was building market awareness for PSO’s newly launched Hi-Octane Euro 5 fuel while positioning it as a premium product. Since the offering targeted a higher-end segment, the campaign needed to reach the right audience and generate meaningful engagement.

Convex Interactive tackled this by running highly targeted YouTube ads, focusing on Video Through Rate (VTR) as a key performance metric. The campaign focused on SEC A and B audiences, along with affinity-based and in-market segments. We also created custom audiences from users who had previously visited the website, ensuring precise remarketing and improved brand recall.

Our Process

We started by defining audience segments aligned with the premium positioning of Hi-Octane Euro 5. Our team developed a YouTube advertising strategy focused on engaging creatives and optimized delivery. Campaign performance was continuously monitored and refined to enhance VTR and reach the most relevant viewers.

By leveraging audience insights, remarketing lists, and in-market targeting, we made sure the campaign reached users most likely to engage with the product and explore further.

Result Driven

The campaign delivered impressive results within the first 30 days. Landing page views increased by 163%, greatly surpassing expectations. The ads achieved a 49.5% VTR—well above the industry benchmark and impressions grew by 51%. The campaign also generated a strong 5.5X return on ad spend, successfully building awareness for PSO’s premium Hi-Octane Euro 5 fuel.