Overview
Convex Interactive built a WhatsApp Business API solution for Proton to improve their customer engagement and simplify information sharing. The menu-based bot gives users detailed information about Proton cars, guiding them through the buying process while providing a smooth, interactive experience directly on WhatsApp.
Problem
Proton needed a way to deliver instant, accurate, and accessible information to potential car buyers. The challenge was building an intelligent system that could efficiently handle queries while genuinely promoting informed purchasing decisions rather than overwhelming users with static content.
Solution
Convex Interactive responded by creating a menu-driven WhatsApp bot that walks users through features, specifications, and pricing details. The bot also guides customers to more in-depth product insights, combining convenience with education to improve the buying experience.
Process
We began by mapping common customer questions and identifying the most relevant information for prospective car buyers. The team built a structured, interactive chatbot with clear menu options linking to detailed car pages on Proton's website.
Repeated testing ensured accurate answers, smooth navigation, and a user-friendly experience. The bot was optimized to handle multiple questions at once, ensuring scalability while providing an engaging, informative interaction with each user.
Result
The WhatsApp bot helped Proton educate customers and guide them toward informed decisions. By providing instant access to product information and website resources, the solution boosted engagement, improved the user experience, and encouraged potential buyers to explore Proton cars with confidence before making a purchase.
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