Date: 27 August, 2024

Client: Proton

Category: WhatsApp Business API Development

Location: Malaysia

Overview

Convex Interactive created a WhatsApp Business API solution for Proton to improve customer engagement and simplify information sharing. The menu-based bot gives users detailed details about Proton cars, guiding them through the buying process while providing a smooth, interactive experience directly on WhatsApp.

Challenge & Solution

Proton needed a way to deliver instant, accurate, and accessible information to potential car buyers. The challenge was building an intelligent system that could efficiently handle queries while promoting informed purchasing decisions.

Convex Interactive responded by creating a menu-driven WhatsApp bot that walks users through features, specifications, and pricing details. The bot also guides customers to Proton’s website for more in-depth product insights, combining convenience with education to improve the buying experience.

Our Process

We started by mapping common customer questions and pinpointing the most relevant information for potential car buyers. The team created a structured, interactive chatbot with clear menu options, linking to detailed car pages on Proton’s website.

Repeated testing ensured accurate answers, smooth navigation, and a user-friendly experience. The bot was optimized to handle multiple questions at once, ensuring scalability while providing an engaging, informative interaction with each user.

Case Studies Detail

Result Driven

The WhatsApp bot helped Proton educate customers effectively and guide them toward informed decisions. By providing instant access to product information and website resources, the solution boosted engagement, improved user experience, and encouraged potential buyers to explore Proton cars confidently before making a purchase.

Case Studies Detail
Case Studies Detail
Case Studies Detail

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