WHATSAPP BUSINESS API

CASE STUDY

Lush Crush HANDCRAFTED
TREATS CAMPAIGN

BUSINESS CHALLENGE

Lush crush wanted to drive conversions from Facebook Ads to their website, increasing their sales and ROAS.

The Action

We optimized the campaign to drive conversions to the Lush Crush website on the qualified target audience

EXECUTION

Initially, the campaign was set to run on traffic objectives. Then, we optimized it on conversion objectives and used remarketing and radius-based audiences. Finally, we optimized creatives delivery to different audiences to filter out the brand's relevant audience and increase the value of purchases on their official website.

Our focus was to utilize the Engaged and Remarketing Audience, which has qualified over time.

RESULTs

The campaign was a hit! We achieved an uplift of 163% on Landing Page views, our Primary KPI. In addition, we met the industry benchmark of 4-5 ROAS and delivered a 5.5X return-on-ad-spend within 30 days of the campaign.

+163%

Uplift in Traffic

21.3

Achieved ROAS

5.5X

ROAS Within 30 Days Of The Campaign

Our work

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