client
Itel
Industry
Electronics
URL
/itel
Overview
Convex Interactive partnered with itel Pakistan to accelerate brand growth through an integrated digital approach, combining a WhatsApp Business API bot, structured social media management, and a targeted digital marketing strategy to strengthen customer communication, audience engagement, and competitive positioning in Pakistan’s highly competitive digital market.
Problem
To strengthen itel’s connection with its audience, we built a menu-driven WhatsApp Business API bot to enable instant customer engagement and lead generation, launched a structured social media strategy featuring platform-specific content, and executed a targeted digital marketing plan that combined audience segmentation with performance-focused campaigns.
Solution
A menu-driven WhatsApp Business API bot boosted instant customer engagement and lead generation, a structured social media strategy with platform-specific content, and a targeted digital marketing plan that combined audience segmentation and performance-focused campaigns.
Process
To start, we began by understanding itel's communication workflows, audience behavior, and market positioning. After that, we built a menu-based WhatsApp bot integrated with customer service channels to deliver instant support and manage leads.
Then, we created a monthly social media content calendar featuring platform-specific visuals and aligned a digital marketing roadmap with brand goals. Ongoing testing and optimization across all three channels ensured consistency and improved performance over time.
Result
The integrated solution transformed itel's digital presence: the WhatsApp bot enabled faster responses and helped qualify leads; social media efforts boosted audience engagement and brand consistency; and digital campaigns achieved greater visibility. Together, these channels strengthened itel's connection with customers and its position in a competitive market.
Award
Convex Interactive won PDA 2025's Best Social Media Campaign for "Elegance in Excellence" and PDA 2026's Best Digital Marketing Communication Video for the itel S26 Ultra campaign, reflecting an engaging blend of creativity, storytelling, and audience interaction.
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