WHATSAPP BUSINESS API

CASE STUDY

THE COCA COLA COMPANY
MISSED CALL CAMPAIGN

A BUBBLING TRIUMPH

The objective of this campaign was to boost Coca-Cola's top-line sales revenue. It primarily focused on engaging audiences falling within SEC: C, D, and E, encouraging their participation for a chance to win exciting prizes. The highlighted products, including Coca-Cola, Sprite, and Fanta, were available at all stores in Pakistan, except for modern trade outlets.

SOLUTIONS THAT
SPARKED SUCCESS

We used a missed call solution to gather entry codes from our bottles.

Outbound calls collected user information, while our AI unified regional languages onto a single dashboard, streamlining a successful campaign.

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