MADsemble is the premier gathering for Pakistan’s marketing, advertising, and design professionals, where storytellers, strategists, and creative rebels come together to explore and foster connections between brands and audiences, and evolve through team building.
This isn’t just any event; it’s a key and flagship initiative of the Pakistan Advertisers Society (PAS). This society is a unified voice of Pakistan’s leading marketers and ad spenders, advocating for higher standards, greater innovation, and a thriving creative economy.
MADsemble 2025, scheduled for October 1st and 2nd at the PC Hotel in Karachi, with the opening session beginning at 9:30 AM and sessions running throughout the day into the afternoon. It’s designed for brand leads, agency heads, media professionals, and freelancers who are passionate about marketing.
Events like MADsemble connect marketers, advertisers, and innovators, sparking growth, new ideas, and industry progress. These events challenge norms and explore new thinking, helping leaders discover strategies to respond to and anticipate consumer behavior, maintaining a competitive edge.
The two-day event provides attendees with sharper perspectives, a renewed creative outlook, and the confidence to navigate uncertainty. For organizations, this means leaders who return ready to develop bold campaigns, adopt emerging technologies, and guide teams toward success in a rapidly changing environment.
The incredible show-stopping keynotes were in-depth panel discussions, interactive breakout sessions, and case studies based on real business scenarios. The main learnings include brand consistency, social-first influence, AI-driven insights, commerce innovation, and more.
One of this year’s highlights is the MADsemble Experience Zone, a space where exhibits, product demos, and interactive setups allow you to see tomorrow’s marketing tools in action.
Additionally, the speaker lineup is impressive, featuring notable names such as Rory Sutherland, Nathalie Roos, Thomas Kolster, and Ali Rez, among others, who will share insights on behavioral science, sustainable brand purpose, and creative disruption.
Through these conversations and activations, MADsemble will help elevate Pakistan’s marketing industry by creating smarter campaigns, stronger brands, and brighter creative standards.
Convex Interactive Showcases Digital Brilliance at MADsemble 2025
Convex Interactive proudly announced its participation at MADsemble 2025, Pakistan’s top marketing, advertising, and design summit, held at the PC Hotel in Karachi.
This flagship industry event provided a strong platform for us to showcase our innovative tools and transformative solutions, such as Digital Marketing Services, WhatsApp Business API, and BerryTalks 2.0, all designed to help brands navigate the changing consumer landscape engagement.
By showcasing our “One-stop digital marketing services for all industries,” we show how integrated media, content, and performance strategies create impact in today’s competitive digital landscape.
We demonstrated how our expertise in multi-channel campaigns, performance-focused SEO, data-driven content marketing, and targeted Meta Ads, among other areas, has helped businesses across different industries optimize campaigns, increase visibility, grow, and strengthen customer relationships.
Additionally, to take customer engagement to new heights, we presented our iconic CPAAS communication solutions, the WhatsApp Business API. This secure and scalable communication platform allows brands to connect with customers through personalized messaging, chat automation, and CRM integration. It simplifies operations, enhances support, and boosts engagement on Pakistan’s popular platform.
Another highlight of our showcase is BerryTalks 2.0, our omnichannel platform, which offers a unified customer communication solution for businesses across WhatsApp, Messenger, SMS, and other channels. It features AI chatbots, real-time analytics, and seamless automation, enabling faster responses, personalized interactions, and fostering growth in loyalty.
Participation in MADsemble shows Convex Interactive’s ongoing dedication to shaping Pakistan’s digital marketing landscape. We prioritize innovation, creativity, and technology to help brands adapt to change, foster strong customer relationships, and redefine marketing success in the digital era.
As an innovation-focused IT solutions provider operating throughout Pakistan and the UAE, Convex Interactive continues to deliver flexible, scalable platforms designed to enhance customer experiences across various industries.
With official Meta Business Partner status and certifications from PTA, PEMRA, and ISO 27001:2013, we are a trusted technology partner. These accolades confirm our ability to deliver secure and innovative communication and IT solutions for the banking, telecom, retail, and e-commerce sectors.
Stay connected with us on LinkedIn and explore our blog for the latest insights, case studies, and updates on how Convex Interactive is driving digital transformation across various industries.