{"id":2816,"date":"2022-08-23T13:48:34","date_gmt":"2022-08-23T13:48:34","guid":{"rendered":"https:\/\/convexinteractive.com\/blog\/?p=2816"},"modified":"2025-06-27T13:25:37","modified_gmt":"2025-06-27T13:25:37","slug":"how-to-redesign-your-website-for-seo","status":"publish","type":"post","link":"https:\/\/convexinteractive.com\/blog\/how-to-redesign-your-website-for-seo\/","title":{"rendered":"How to Redesign Your Website For SEO"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When you <a href=\"https:\/\/redstaglabs.com\/\" target=\"_blank\" rel=\"noopener\">redesign your website<\/a>, its outcome can be both positive and negative. Of course, no one would want to break their website experience or see the conversion rate drop, but unfortunately, it can happen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By redesigning your website, you can improve its overall experience, which will help boost visitor engagement and the conversion rate. But, a website redesign can also put your organic traffic at risk. It all depends on how you do it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, we decided to compile and share some essential SEO guidelines to follow when giving your website a make-over.\u00a0<\/span><\/p>\n<h2><b>Examining your website\u2019s current performance<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">First, you need to analyze your website\u2019s current performance; by that, we mean everything. Analyze the traffic, how people use your website, the user journey, how they interact with your website, and much more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this purpose, a heatmap can offer you the data you need, which indicates what metric is currently working fine and which one needs improvement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analyzing and benchmarking your website\u2019s existing states will offer you an overview of performance from both a holistic and concentrated view. This is important because every web page differs from each other based on redesign risk, and some might even as well be deleted.\u00a0<\/span><\/p>\n<h2><b>What are your website\u2019s SEO goals?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once you clearly understand your website\u2019s current performance, it\u2019s time to decide on the redesign goal, primarily how it will support your SEO goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to determine the primary purpose of the redesign, the sub-goals, and how you want to improve.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some SEO goals could include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve Keyword Rankings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase Organic Traffic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase Page Duration\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase Page Sessions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase Conversion\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When you have clearly defined your goals, it will be much easier for you to achieve a successful SEO redesign. Just make sure that your goals are achievable and have realistic scope.\u00a0<\/span><\/p>\n<h2><b>Optimize existing content and do outreach<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">According to the leading <\/span><a href=\"https:\/\/www.convexinteractive.com\/seo-services\"><span style=\"font-weight: 400;\">SEO services in Pakistan<\/span><\/a><span style=\"font-weight: 400;\">, optimizing your website\u2019s existing and new content based on keyword analysis and search intent is one of the most effective ways to achieve your SEO-based redesign goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You must create and publish user-friendly content on the top-ranking keywords associated with your niche. Don\u2019t forget to optimize your web pages\u2019 titles, headings, meta descriptions, URLs, images, and the main body content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outreaching to relevant websites for <a href=\"https:\/\/onlyoutreach.com\/link-building-strategies\/\" target=\"_blank\" rel=\"noopener\">link-building<\/a> purposes is also crucial for better SEO performance. Link-building works like PR did in the old times &#8211; by building strong business relationships with other websites. Keep them updated, keep them in the loop, and reach out whenever relevant.<\/span><\/p>\n<h2><b>Run an audit and set up redirects<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">By running a content audit of your content, you can identify the content with low value or the ones that are just <\/span><a href=\"https:\/\/backlinko.com\/hub\/seo\/crawl-budget\"><span style=\"font-weight: 400;\">draining your crawl budget<\/span><\/a><span style=\"font-weight: 400;\">. This content may not be worth updating, and removing or redirecting these pages would be best.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your website has external or internal backlinks pointing at them, you should redirect them and not remove them. Removing these sites would create broken 404-links, which are unsuitable for your technical performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember these guidelines if you want search engine crawlers to find your content after completing the redesign process.\u00a0<\/span><\/p>\n<h2><b>Update your site structure and split test<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">After optimizing the website\u2019s content, it&#8217;s time to focus on the overall website structure. First, update your website structure to make it easy for users and crawlers to understand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimizing your website\u2019s header and footer with the most important pages, such as products\/services, about us page, blog, contact, privacy policy, etc., is also included in the website structure update process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Underestimating the importance of page speed for an enhanced user experience would be a mistake. Google has introduced a new report in Google Search Console called the \u201c<\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9205520?hl=en\"><span style=\"font-weight: 400;\">Core Web Vitals<\/span><\/a><span style=\"font-weight: 400;\">\u201d report that focuses on optimizing page speed and overall experience.<\/span><b><\/b><\/p>\n<h2><b>Update the sitemap<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Updating your sitemap alongside the redesign helps Google and users understand the new website immediately.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll have to submit your updated sitemap to Google when the new website is up and running. A sitemap is your website\u2019s floor plan, which lists all the essential web page URLs for search engines to understand.\u00a0<\/span><\/p>\n<h2><b>Stage your plan of attack<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SEO is like a living organism; you must keep it alive by feeding it daily. Blindly redesigning your website might risk several months or years of work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Several tools help you minimize those risks, such as redirection, <a href=\"https:\/\/aicontentfy.com\/en\/blog\/role-of-ai-in-content-optimization\" target=\"_blank\" rel=\"noopener\">content optimization<\/a>, site structure, and sitemaps that help your redesign achieve your desired SEO goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what should be your next step? First, create an action plan, including timelines, key projects, and individual accountability. You can also use online whiteboards to brainstorm action plan ideas with your teammates. Next, understand who is responsible, what collaboration needs, and how everyone impacts performance and timeliness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once your new design is up and running, get back to web analytics tools and measure user behavior, conversion rate, and form efficiency to collect valuable insights.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you redesign your website, its outcome can be both positive and negative. Of course, no one would want to break their website experience or see the conversion rate drop, but unfortunately, it can happen.\u00a0 By redesigning your website, you can improve its overall experience, which will help boost visitor engagement and the conversion rate. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,26,23],"tags":[],"class_list":{"0":"post-2816","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-media","8":"category-marketing","9":"category-seo"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Redesign Your Website For SEO - Convex Interactive<\/title>\n<meta name=\"description\" content=\"Are you thinking of redesigning your website? 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