{"id":2753,"date":"2022-07-07T13:36:34","date_gmt":"2022-07-07T13:36:34","guid":{"rendered":"https:\/\/convexinteractive.com\/blog\/?p=2753"},"modified":"2023-02-02T08:03:42","modified_gmt":"2023-02-02T08:03:42","slug":"whatsapp-business-api-or-app-whats-the-best-for-your-brand","status":"publish","type":"post","link":"https:\/\/convexinteractive.com\/blog\/whatsapp-business-api-or-app-whats-the-best-for-your-brand\/","title":{"rendered":"WhatsApp Business API or App: What\u2019s the best for your brand?"},"content":{"rendered":"<h1><strong>WhatsApp Business API or App: What\u2019s the best for your brand?<\/strong><\/h1>\n<p><span style=\"font-weight: 400;\">WhatsApp offers two solutions to businesses for effective, instant, and reliable engagement with their customers. One is <a href=\"https:\/\/www.convexinteractive.com\/whatsapp-business-api\"><strong>WhatsApp Business API<\/strong><\/a>, and another is WhatsApp Business App.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For businesses to receive the full advantage of WhatsApp Business, it is crucial to understand how API and App work. Both of them are different from each other in terms of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Initial setup &amp; management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Service automation &amp; integrations\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rules &amp; regulations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cost<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This might confuse you while looking to use WhatsApp Business for sales, customer service, or marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fret not. In this article, I will tell you the difference between the two services so that you can make the right decision for your business.<\/span><\/p>\n<h2><b>WhatsApp Business API &amp; App: The Difference\u00a0<\/b><\/h2>\n<h3><b>WhatsApp Business messaging App Features:\u00a0<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use via dedicated App<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ideal for small and local businesses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Canned responses (quick replies)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add conversation labels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allows to set an away message<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dedicated business profile\/hours<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No integration with Chatbot, CRM<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Single person use at a time<\/span><\/li>\n<\/ul>\n<h3><b>WhatsApp Business API Features:\u00a0<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ideal for enterprise businesses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allows integrations such as CRM, analytical tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access is exclusively available through a BSP or ISV\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer \u201cGreen Tick\u201d business profile verification<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Messages broadcast, send bulk notifications<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No App or Interface, use through your CRM<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chatbot integration available<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multi-user access for customer support<\/span><\/li>\n<\/ul>\n<h2><b>WhatsApp Business App: Pros and Cons<\/b><\/h2>\n<h3><b>Pros:<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Every text message, document, video, audio, or picture sent and received on WhatsApp is end-to-end encrypted.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WhatsApp Business App has a straightforward setup process and useability. In addition, the application offers a simple and smooth user interface and operations in the App Stores.<\/span><\/li>\n<\/ol>\n<h3><b>Cons:<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The business account will work on a single device at a single time. This puts a limit on businesses\u2019 customer reach.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WhatsApp Business App does not control the promotional messages being directly sent to the customers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chatbots, CRM, and template message broadcast can not be integrated into WhatsApp Business App.\u00a0<\/span><\/li>\n<\/ol>\n<h2><b>WhatsApp Business API: Pros and Cons<\/b><\/h2>\n<h3><b>Pros:<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A dashboard with Chat inbox and CRM can be used by multiple users simultaneously.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Permitting Shopify and chatbot-like third-party integrations.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">API sender, sending programmatic replies to customers\u2019 questions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Official business account via \u201cGreen Tick\u201d business profile verification.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">KPIs tracking and analytics.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">With this much to offer, it\u2019s no surprise that more and more businesses worldwide are opting for the best <\/span><span style=\"font-weight: 400;\">WhatsApp Business API<\/span><span style=\"font-weight: 400;\"> for reliable, quick, and efficient customer interactions.\u00a0<\/span><\/p>\n<h3><b>Cons:\u00a0<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WhatsApp API allows businesses to send and receive messages from the users 24\/7 but doesn\u2019t allow promotions.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Because it is an API, there isn\u2019t any front-end interface or official application available. So, businesses must integrate the WhatsApp API endpoint into their software or <a href=\"https:\/\/www.convexinteractive.com\/crm\">CRM<\/a>.\u00a0<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><b>WhatsApp Business API &amp; App: Which one is perfect for your business?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Deciding which of those two is better for your business is far more complex than it looks. So let me help you to figure out what\u2019s perfect for your brand.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-2887 aligncenter\" src=\"https:\/\/convexinteractive.com\/blog\/wp-content\/uploads\/2022\/07\/advantages_of_whatsapp_business_api_and_whatsapp_business_app-1024x535.png\" alt=\"advantages_of_whatsapp_business_api_and_whatsapp_business_app\" width=\"1024\" height=\"535\" srcset=\"https:\/\/convexinteractive.com\/blog\/wp-content\/uploads\/2022\/07\/advantages_of_whatsapp_business_api_and_whatsapp_business_app-1024x535.png 1024w, https:\/\/convexinteractive.com\/blog\/wp-content\/uploads\/2022\/07\/advantages_of_whatsapp_business_api_and_whatsapp_business_app-300x157.png 300w, https:\/\/convexinteractive.com\/blog\/wp-content\/uploads\/2022\/07\/advantages_of_whatsapp_business_api_and_whatsapp_business_app-768x402.png 768w, https:\/\/convexinteractive.com\/blog\/wp-content\/uploads\/2022\/07\/advantages_of_whatsapp_business_api_and_whatsapp_business_app-450x235.png 450w, https:\/\/convexinteractive.com\/blog\/wp-content\/uploads\/2022\/07\/advantages_of_whatsapp_business_api_and_whatsapp_business_app-780x408.png 780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><strong>You should use WhatsApp Business App if:\u00a0<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019ll be engaging 200-400 persons.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only 2-3 individuals will be managing your customer support on WhatsApp.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversation time is not a crucial factor in your business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No requirement for simultaneous customer support\/interaction.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No need to sync customer data with your business software\/tools.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You don\u2019t have a sufficient amount to invest in the channel.\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>You should use WhatsApp Business API if:\u00a0<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019ll be engaging 1000 or more customers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sending notifications and updates to customers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acquire new customers &amp; improve customer support.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Need more than 2 people to manage your conversations.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversation time is a crucial factor in your business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can afford at least a $100 \/ month investment into growth and marketing channels.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You have a tech and product team to build desired things over APIs and regularly manage your internal tools for WhatsApp Business API.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you need further assistance making the right decision, feel free to reach us at info@convexinteractive.com, and we\u2019ll instantly help you identify if you\u2019re ready to step up to the API.<\/span><\/p>\n<h2><b>FAQs<\/b><\/h2>\n<p><b>What is WhatsApp Business?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">WhatsApp offers two solutions to businesses for effective, reliable, and instant customer support and interactions. WhatsApp Business App is ideal for local businesses, while SMEs and large corporations will use WhatsApp Business API.\u00a0<\/span><\/p>\n<p><b>What is the cost of WhatsApp Business?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">WhatsApp Business App doesn\u2019t require any fee, while WhatsApp Business API charges some fee for sending and receiving customer messages.\u00a0<\/span><\/p>\n<p><b>How much does the WhatsApp API cost?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The pricing of WhatsApp Business API varies from country to country. $0.003 per message for 50,0000 session messages and $0.005 per additional message. WhatsApp only charges for outgoing messages, but BSPs and ISVs can also charge businesses for incoming messages.<\/span><\/p>\n<p><b>What is a session message?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When a customer engages with a business through WhatsApp, a 24-hour window opens that allows the company to communicate with the customer.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WhatsApp Business API or App: What\u2019s the best for your brand? WhatsApp offers two solutions to businesses for effective, instant, and reliable engagement with their customers. One is WhatsApp Business API, and another is WhatsApp Business App.\u00a0 For businesses to receive the full advantage of WhatsApp Business, it is crucial to understand how API and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,26],"tags":[],"class_list":["post-2753","post","type-post","status-publish","format-standard","has-post-thumbnail","category-digital-media","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WhatsApp Business API or App: What\u2019s the best for your brand? - Convex Interactive<\/title>\n<meta name=\"description\" content=\"Click here! 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