Here is what’s happening in the world of social media this week
Background filters, links in stories
Snapchat is on fire lately. It’s not because the platform is gaining momentum as well as throngs of users on daily basis. It’s mostly because Snapchat has become a victim of its own greatness. Instagram and Facebook Stories have greatly curtailed its growth over the past few months. Hence Snapchat has to fight tooth and nail to keep its originality and novelty intact.
This week Snapchat users will be able to include external links in their Stories using the Paperclip, a feature previously only available for verified advertisers on rival service Instagram.
The rest of the update includes new features for filters and lenses, the animated live filters that go over your face (think the dog filter). Now, you can create a background filter for your snaps by cutting out the foreground elements. These background filters will change every day, much like the Lenses. And, for the first time, you can now use voice filters independently of lenses.
Facebook’s role in governance: Example from Ukraine.
If you thought that Facebook is all about sharing the picture of your cats, browsing through the catalogue of your favorite clothing line or stalking your ex, Facebook once again proved that it can be more than that.
When Petya the notorious malware that had ravaged the digital infrastructure of many European countries crippled Ukraine’s digital landscape at the beginning of July 2017, the government had to resort to Facebook and YouTube carry on its day to day functions.
“Our war room, nationwide, migrated to Facebook,” said Andrey Chigarkin, the chief information security officer at a Kiev-based gaming firm and active participant in the early hours of the online response. “All the news — bad, good — was coming through Facebook. It’s a global backup,” he said, adding that, as a former tech executive, he knew that Silicon Valley firms put an “enormous focus on the security of the cloud services.”
At Boryspil Airport, outside Kiev, officials faced a quandary when they switched off their automated systems Tuesday. Although the airport was operating smoothly, anxious passengers could no longer access departure information from the web.
“So in front of the departure board we set up a webcam which broadcast the board to the web and to our Facebook page,” senior airport official Yevhenii Dykhne said in an interview this week. “We got 10,000 views on YouTube.
And so there you have it. Do you have any story to share with us on the latest social media trends and technology?